The incense of Awaji Island and the matches of Harima: these two traditional industries of Hyogo Prefecture met for the first time in 2011. The collaboration began with the idea of an incense stick that could be lit like a match, and three years of experimentation followed. An aromatic product was developed that combines the properties of fragrance and stability, and does not break when lit.
THE ORIGIN OF THE NAME AND LOGO
The brand name hibi means "day by day" or "daily" in Japanese. It was chosen in the hope that its fragrance would be enjoyed every day, matching the mood or occasion of the day. The design of the logo combines two adjacent characters, "日" (day).